A podcast is content… yessir!
Mitch Joel remains a man on the ball and one of the most revered voices in digital marketing across North America. In this early morning interview recorded on August 1st, 2011, with Mitch in Montreal, we discussed where we are in digital marketing, how can companies improve their digital strategy as well as his viewpoint on the Google+ / Facebook face-off.
True to form, Mitch made several tweet-sized comments regarding the adoption of digital marketing in organizations (and the importance of people):
“No country for old men….”
“If you can’t change people, change the people.”
Or, about the difference between using traditional and digital media:
“The traditional sphere is driven by audience size; the digital sphere is driven by interest. And those are very different mindsets that you have to go into…”
Digital resources mentioned by Mitch:
- Blog post on Twist Image: In the age of co-dependency and Facebook
- Fred Wilson’s (VC principal of Union Square Ventures) great blog post: Marketing
- GetaLoadofMilk from Dairy Farmers of Canada (do put your desktop/laptop volume ON as it loads!)
- TD Canada Trust Bank (Rewards programme)
To find Mitch on the web:
Further resources for the Minter Dialogue Radio Show:
Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via itunes. And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes.