Minter Dialogue with Melanie Deziel
Melanie Deziel is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world’s leading experts in native advertising and branded content. In this chat, we discuss what it means to think like a journalist as a marketer, the relationship between storytelling and content, looking at some key and insightful elements of her new book, how to come up with 100 pieces of content for your brand using focus and format and the notion of content bankruptcy.
Please send me your questions — as an audio file if you’d like — to firstname.lastname@example.org. Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate it here.
To connect with Melanie Deziel:
- PageTwo publishing headed by Trena White
Further resources for the Minter Dialogue podcast:
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).