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Here is Calvin & Hobbes (by Bill Waterson) from the Herald Tribune on Monday (4/10/2010). Not that I frequently read the cartoons, but I can’t help but read about the mischievous Calvin. Almost as good a bet as reading Fred Bassett. Anyway, here is a beautiful cartoon for old the old marketers. Brands that behave like Calvin ought to get a spanking. Of course, if Calvin were able to provide a personalized, pertinent programming for his indulgent household, that might be another story!

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