November 1, 2015 How to Become the Titan of the Industry – Buy Me To the Moon! Leadership Over the last week, we have seen a host of announced mergers and acquisition. Taken together, in my opinion, these would harken some scary conclusions. Buy me to the moon? In the last week alone, we saw three acquisitions announced … Read more
October 22, 2015 Killing Your Brand With Fake – 9 Cases of Fake Brand Building Branding Pretty much everyone has an opinion on what is a brand. But, as the saying goes, it’s like teenagers and great sex: lots of talk, little action. When it comes to actions, many executive teams are killing their brand with … Read more
August 20, 2014 The customer journey – a digital transformation blueprint Marketing When organizations “go digital,” there is often a certain euphoria around the new shiny object. This can take many forms, such as an app, an eCommerce site or a service automation. However, without proper planning and consideration of the customer journey, … Read more
July 3, 2014 Wifi in store – To do and what not to do Retail For retail outlets looking to take the digital bulls by the horns, one of the actions I tend to recommend ‘wholesale’ is to offer free wifi in store. For certain types of outlets, wifi should be considered mandatory. At … Read more
June 2, 2014 Interview with Carolyn Pearson, CEO of Maiden Voyage, social network for ladies on the road (MDE105) Social Media Minter Dialogue Episode #105 This interview is with Carolyn Pearson, an entrepreneur based in Leeds, UK, who started up a social network for women travellers, called Maiden Voyage. With 7,000 members, this is an interesting niche business,… Read more
March 13, 2014 Why and how should you go to South by Southwest (aka SXSW)? Social Media There are typically three schools of thought about South by Southwest (aka SXSW): It’s over. It’s over-hyped. It’s passé. It’s a zoo. It’s a waste of time. I also heard “too much ass licking.” This, or words to that … Read more
January 6, 2014 Recycled newspapers – Bobo fantasy or true eco-tourism? Travel On our recent family holidays to Kerala, India, I was struck how several hotels used recycled newspapers. Specifically, I found recycled newspapers being used as bags (for example, for shoes), sanitary bags, envelopes and garbage inserts. The bags were carefully … Read more
November 4, 2013 Let’s get digital – Why the human finger points to digital New TechResponsibility As abstract as digital might be, there is a distinctly human component to what makes digital work. Maybe the French have it right when they kabosh the term digital, which literally means “of the finger” in French. In organizations and … Read more
March 28, 2013 Tips for your first time visit to South by Southwest – for SXSW 2014 New TechTravel If you are thinking of hitting SXSW 2014 (which I already recommend!), I thought I’d share my first timer recommendations. Here are my tips after having done my first SXSW in March 2013 (you can read my SXSW 2013 write-up … Read more
March 19, 2013 Social Conference – South by Southwest SXSW 2013 Highlights & Reactions Social Media Herewith some feedback about my experience at the pinnacle “social conference” South by Southwest (SXSW) 2013. Clearly, there is a sense among some of the high powered digerati that SXSW is now “overdone” and so they have decided it’s … Read more