by Minter Dial | Dec 19, 2012 | Minter Dialogue, Podcast
Minter Dialogue avec Odile Roujol This interview is with Odile Roujol, a friend and ex-colleague from my days at L’Oreal and now SVP, in charge of Brand and Communications for the French telco giant, Orange. Being the delivery mechanism across all our screens,...
by Minter Dial | Dec 4, 2012 | Retail
On and Offline … in harmony The House of Fraser on Oxford Street (London) broadcast over a two-day period that it was doing an in store (offline) and online promotion. By all appearances, it seemed like a perfect case of blended marketing. So, I was happy...
by Minter Dial | Apr 29, 2012 | Social Media
I was recently asked by the Women’s Forum to write about the relevance of using social media for their Forum event. Certainly, events and social media are a terrific match. And, for an event that is, by definition, women-centric, social media has...
by Minter Dial | Mar 15, 2011 | Social Media
A SOCIAL MEDIA EXPERIMENT Minter and Lisa Porter Dial, NY, circa 1938 I am on a mission. I have launched a social media experiment (over on Minter Dialogue Blog) regarding the 100th anniversary of the birth of my grandfather, Lt Cdr N Minter Dial, after...
by Minter Dial | Mar 2, 2011 | Social Media
If location, location, location is still the mantra for real estate, there is one word that seems to define our existence in the new business world, and, specifically, the world of marketeers. That word is BLENDED. What does blended mean? Blended, in this case, is a...