by Minter Dial | Apr 20, 2022 | Branding, Collaboration, Marketing, New Tech, Social Media, Web Enabled
What’s the state of play of our world today? I’m guessing that if you had to answer that question you’d have a hard time putting an accurate description into a short sentence. And if you’re like me, your explanation probably reflects more your...
by Minter Dial | Jan 24, 2021 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Julie Cottineau Julie Cottineau is an author, a brand passionista, who is founder and CEO of BrandTwist brand consultancy. In this conversation, we discuss the origin of her Brand Tattoo Test, her work at and lessons learned while working as head...
by Minter Dial | Mar 30, 2018 | Branding
The good news seems to be that there is more and more talk about brands needing or having purpose. And I fully believe purpose is a profound force — more than having a great product — in creating long-term value. Yet, the bad news is that, even if many people and...
