branding and social media marketing

What’s the big deal about active versus passive media? (With a hat tip to @MitchJoel)

by Minter Dial | May 20, 2012 | Branding, Responsibility

Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of “active versus passive media” as Mitch calls it. As opposed to...

What’s the big deal about active versus passive media? (With a hat tip to @MitchJoel)

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