branding and social media marketing

May 20, 2012

What’s the big deal about active versus passive media? (With a hat tip to @MitchJoel)

Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing.

Active & Passive Media

First, the notion of “active versus passive media” as Mitch …

I'm Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. I relish being an engaging professional speaker on leadership, transformation and branding. I'm known for being someone who walks the talk and delivers on or above expectations. I'm the author of four award-winning books, including my latest book, You Lead, How Being Yourself Makes You A Better Leader that was published by Kogan Page and won the Business Book Award 2022 in the category of leadership. It is available at all fine e-tailers as an audiobook, ebook and paperback.

I'm also the producer of the award-winning WWII book and film The Last Ring Home, co-author of Futureproof that won the Business Book Award 2018 and Heartificial Empathy, which was a finalist for the Business Book Award 2020 and won the Book Excellence Award (category of .

My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book in 2023.

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branding and social media marketing

Active & Passive Media

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