“Branding gets personal” is the tagline behind The Myndset. A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. The starting point for “Branding Gets Personal” is an obsession with being client centred. In this post, I discuss how we must evolve the marketing mission past the traditional product-oriented 4P’s to encompass a more engaging and experiential marketing, entitled the 5E’s.