by Minter Dial | Jan 12, 2015 | Retail
The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer’s standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail...
by Minter Dial | Jun 11, 2014 | Marketing
For many brands and marketing teams in businesses around the world, there is terrific pressure to improve performance. Many a marketing strategy blueprint will include projects with bold Calls to Action, such as: Optimize CRM program Increase conversion rates Drive...
by Minter Dial | Oct 22, 2013 | New Tech
Marketing is a tricky place to be. On the one hand, most marketers in position today were not given the training in school to deal with all the new devices, tools and platforms available today. There’s social media, mobile, search, omnichannel and big data and...