customer relation relevant content

CRM ought to mean Conversation that’s Relevant and Meaningful

by Minter Dial | Jan 14, 2011 | Social Media

The mystery of CRM CRM: who dunnit? Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from...

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CRM ought to mean Conversation that’s Relevant and Meaningful

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