david rogers | Minter Dial

The New CMO – Chief Mindset Officer: A New Seat on the Board

by Minter Dial | Aug 2, 2016 | Leadership, Responsibility

Over last decade, we have seen the creation of many new positions on the executive committee (generally the C remains the Chief and the O remains the Officer). These include: CRO – Revenue (in lieu of Sales) CMO – Marketing CDO – Digital or Data CCO...

The New CMO – Chief Mindset Officer: A New Seat on the Board

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The New CMO – Chief Mindset Officer: A New Seat on the Board

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