Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness...
If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the US, looks at the thorny...
In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting...
In an intense discussion I had with Roy Vella, an expert in mobile, we looked at the keys to successful design. Specifically, we started by talking about the challenges in designing the customer experience. We then went on to explore the issue of design creation,...
I firmly believe that most top executives need a digital sherpa, someone who personally takes them through the first steps on the road to understanding the digital mindset. It’s one of the defining elements of the iPhone which, because it doesn’t come...
![Digital Transformation – More Than Resources, A Mindset [Infographic]](https://www.minterdial.com/wp-content/uploads/2018/03/transformation_infograph.jpg)
How to tag someone on LinkedIn if their name doesn’t come up?
