There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising...
Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness...
How to tag someone on LinkedIn if their name doesn’t come up?
