by Minter Dial | Oct 11, 2016 | Marketing
Have you ever thought about how to make a dazzling, knock-it-out-of-the-park speech? Making a rockstar speech — where you get a standing ovation — may be something you aspire to do as part of your bucket list? I know that is something I would...
by Minter Dial | May 19, 2015 | Branding
Most of the corporate finance and marketing courses that I followed in business school back in 1992-3 talked about the need to extract value from one’s activities. It is a founding principle of great branding that says that marketing is the art of adding value....
by Minter Dial | Jun 4, 2013 | Retail
Inspired by a comment at a recent workshop, I thought I might apply my 5E’s of marketing into an eCommerce framework. eCommerce is a difficult business. The dirty little secret is that most eCommerce sites are not profitable, especially if one were...
by Minter Dial | Apr 12, 2013 | Social Media
Guest post by Yendi Dial Recently, on my favorite TV channel in France, ARTe, I came across a programme named ”Philosophie” on the Art of Conversation. Isn’t it so French l’art de la conversation? The French love to talk, discuss, debate, converse about all...
by Minter Dial | Sep 25, 2010 | Branding
A book I wish I had written! “Marketing Lessons from the Grateful Dead” (Amazon). Talk about a book that I wish I had written. As a long time fan of the Dead (“Deadhead”) and a travelling businessman, I feel like my involvement with the Dead...