I attended the “Immersive Futures” thought leadership event,* hosted by The Department at the h Club in London a couple of weeks ago. A crammed full house was on hand, with a broad swath of attendees, many of whom are in the immersive tech and gaming...
The debate rages on as to whether the future lies with Augmented Reality (AR) or Virtual Reality (VR)? Or will it be more about Mixed Reality (including 360˚)? In any event, as far as VR is concerned, we continue to see experiments with more or less success....
If South By Southwest (SXSW) is an immersive experience that lasts 10 days, it can be very hard to come away with a concrete takeaway. You leave with your head literally spinning and a pocketful of business cards. Leading the “celebrities,” there was...