by Minter Dial | Jun 3, 2014 | Mobile, Responsibility
As organizations continue to zero in on their digital strategy and to build a digital transformation plan, top executives need to make sure that their own Digital IQ is satisfactory in order to make the best decisions. Taking a cue from the obsessive Steve Jobs, who...
by Minter Dial | Feb 26, 2014 | Marketing
This year is supposedly all about Big Data. However, many — if not most — brands are far from actually capitalizing on the opportunities in Big Data. I wanted to highlight an erroneous campaign by a rather large brand, that ordinarily one would think...
by Minter Dial | Nov 18, 2013 | Branding
Customer Relationship Management (CRM) is, broadly speaking, a term for systems designed to keep customers loyal. Of course, CRM can also be used to create new customers. But, the real gig in a successful CRM program is making sure that the investment in winning new...
by Minter Dial | Oct 24, 2009 | Marketing
We received, this week, two digital messages that grabbed my attention in the way of customer relationship management (CRM). The first example came from our children’s dentist, based in Neuilly (outskirts of Paris). Partly because their telephone answering...
How to tag someone on LinkedIn if their name doesn’t come up?
