It is my belief that continuing education in a company will be one of the distinguishing forces that sorts the great from the good brands. Great education is not just motivating. It is not just a way to improve skills and acquire knowledge. Great education is a fundament to creating a corporate “culture” and transmitting and living corporate values. If innovation, collaboration and fluid communication are vital for creating a successful client-centric organization, a training philosophy that is itself innovative, collaborative and interactive is a great way to set your company on a successful trajectory. Here are 7 important guidelines to making great education.