For as long as I can remember, I have felt that being structured and organized was a higher quality than being spontaneous. Especially in big business, we are recognized — if not rewarded — for our analysis, sense of organization and cartesian order. In business...
In this digitally enhanced, always on and increasingly transparent world, brands that are not embracing customer centricity are likely to face more and more issues. Customer centricity is important for three major reasons (hopefully not restating the bleeding...
The “idea” of customer centricity is typically rather desirable. Many companies have used the words “customer centric” sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in...
Digital Findability There is a well known expression that an image speaks a thousand words. The only thing is, according to Google and the other search engines, an image without text is not findable. Thus, an image needs to be accompanied with words....
The power of digital organization In this, the last of the 5 posts on the best productivity tools, the focus here is on the power of lists, groups and filters. Call it your Digital Network Organization (D.N.O.). Best in class management skills inevitably...