by Minter Dial | Jan 8, 2023 | Leadership, Marketing, Minter Dialogue, Podcast, Sports
Minter Dialogue with Victor Dial Victor Dial, who is also my father, had a long career in the automotive industry, rising to be Chairman and GM of Ford France, then VP of Sales and Marketing at Peugeot Worldwide. Simultaneously, he was Chairman, and then CEO as well...
by Minter Dial | Oct 11, 2017 | Futureproof, Leadership
The average lifespan of a publicly traded company continues to fall. Depending on who you listen to, the number is now below 18 years. That number has dropped from 61 in 1958 and 25 in 1980. That’s what was reported in this 2012 Innosight study. Richard Foster, a...
by Minter Dial | May 31, 2016 | Mobile
Has this ever happened to you: you overuse (probably by mistake) the data plan on your mobile such that you get an extra fee tacked on to your monthly charge. When you travel a lot, the risk of data roaming always looms. And, as much as I might consider myself...
by Minter Dial | May 5, 2016 | Retail
Peugeot is promoting an “immersive tennis experience” as part of its showroom and online activation. As you can imagine, it’s a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For those of...
by Minter Dial | Sep 12, 2012 | Marketing
Few are the brands that have true staying power. Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…)....
