The power of silence in digital media

The pregnant pause Whether a comedian, teacher or an orator, there is no doubt that silence is a powerful tool. Its use must be used with discretion and timing is primordial. It can be learned and, hopefully, be mastered.  But, is this also the case in digital...

Kick butt ad, literally

I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, “Are you truly made out for the job you risk signing up for?” Three thoughts: I love the execution – the power is in the silence!What about the word...

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