by Minter Dial | Jul 16, 2015 | Marketing
In today’s busy life where customers have a lot of choice, a heightened level of impatience and limited resources, it is ever more difficult for a brand to achieve consistent customer satisfaction and lasting loyalty, much less customer advocacy. Among the...
by Minter Dial | Feb 6, 2015 | Business
This year may well the year that digital transformation becomes inscribed in the majority of company’s strategic initiatives in the developed world. If digital projects abound, many do not live up to expectations or become stuck in the mud. So, who is...
by Minter Dial | Apr 3, 2012 | Leadership
Tough choicesWith the limited resources we all have at our disposal, we must make tough choices. Here are a set of options that, with your magic wand, you can provide for your business overnight. Which is to be?Create your free online surveys with SurveyMonkey, the...
by Minter Dial | Oct 12, 2011 | Marketing
Despite access to so much research, not all data is collectable At Newark airport, about 10 minutes before boarding recently, I was asked to fill in a written questionnaire. The woman who recruited me was nice enough. The ideal respondent had to speak...