As we move toward an increasingly digitalized society, it’s clear that there is a growing tension – if not outright rift – between the proponents and organizations leading the digital revolution (e.g. Google, Facebook, Amazon, Uber…) and those defending and/or worried...
I did a social sign in the other night at the Cumberland Arms and did a double take before authorizing the ”permissions” in exchange for free wifi. Of the four “opt ins” requested, which one gets your hair up most? Update your...
Most of the corporate finance and marketing courses that I followed in business school back in 1992-3 talked about the need to extract value from one’s activities. It is a founding principle of great branding that says that marketing is the art of adding value....
As the provision of wifi becomes more commonplace in places of commerce (malls, stores, restaurants, clubs, etc.), there are a number of different ways companies are looking to monetize wifi or otherwise gain value out of offering “free wifi.” These...
How to tag someone on LinkedIn if their name doesn’t come up?
