by Minter Dial | Sep 16, 2013 | Social Media
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
by Minter Dial | Jan 15, 2013 | Marketing
Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! The viral marketing controversy There is rarely a better way...
by Minter Dial | Oct 10, 2012 | Social Media
If your boss comes to you and says, “Hey, why don’t we make a viral video?” you might want to consider running for the woods. As a brand, the chances of successfully making a video that goes viral is rather small and the odds can get much worse...
by Minter Dial | Jul 16, 2012 | Social Media
Minter Dialogue #31 This interview is with my old colleague and friend, Dominic Tremblay, who left L’Oreal to launch his own creative agency, Tuxedo. Dominic is on the cutting edge of marketing and digital marketing, in particular. His agency has gained huge...
by Minter Dial | Aug 12, 2010 | Marketing
I bookmarked this article (kindly forwarded to me by Jóhann) from the Wall Street Journal, entitled “Wash Away Bad Hair Days.” The article is about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut...