Leadership,

Brand & Transformation

Leadership,

Brand & Transformation

Delivered more than

International Talks

Hosted over

Podcast Episodes

Created more than

Blog Posts

Published

Award-Winning Books

Delivered more than

International Talks

Hosted nearly

Podcast Episodes

Created more than

Blog Posts

Written

Award-Winning Books

Books by Minter Dial

Heartificial Empathy, Putting Heart into Business and Artificial Intelligence

NEW! Heartificial Empathy, 2nd edition, released in April 2023, looks at why and how, in the face of the new  developments in society and AI, brands should learn to flex their empathic muscle. With numerous cases and interviews, it examines how to encode empathy into your business and into Artificial Intelligence. Heartificial Empathy, 1st edition, won the Book Excellence Award 2019 and was selected as a finalist for the Business Book Awards 2019. Get your copy here. Disponible en français aussi ici.

You Lead, How Being Yourself Makes You A Better Leader

You Lead (Kogan Page), which won the Business Book Award 2022 in the category of Leadership, argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Get your copy here. Disponible en français aussi ici

Futureproof, How To Get Your Business Ready For The Next Disruption

Futureproof (Pearson-FT Press), cowritten with Caleb Storkey, explores the three core mindsets and twelve disruptive technologies that you must have in today’s age to help you grow your business, see success and get ready for the next disruption. Futureproof won the Business Book Award 2018. Get your copy here.

The Last Ring Home, A POW's Lasting Legacy of Courage, Love and Honor in World War II

The Last Ring Home is the story of Lt Minter Dial’s Annapolis Naval Academy ring that miraculously made its way home 17 years after he was killed as a POW of the Japanese in WWII. The book won the Book Excellence Award 2018. It’s also the subject of an award-winning documentary film. Get your copy here.

Minter Dial Blog

Mars bars not vegetarian?

Could you imagine that Mars bars would not be vegetarian? Mars officially reversed a controversial decision last week to remove animal by-products (rennet) which it was using in some of its chocolate bars. The company claimed the move was to allow them to have more...

Getting rid of plastic shopping bags

When in Nice on holidays, I gladly paid 5 cents at the Monaco Carrefour for a plastic shopping bag. Upon researching the topic, there are apparently between 500 billion and 1 trillion plastic bags used every year by consumers worldwide. I am glad to see that San...

Left-handed people are my kind of people

Being left handed is a minority problem (estimated up to 15%). I am not left-handed, but it is a characteristic that I systematically notice in people (I have never managed to detect left-eyed fish - see ABC report). When my wife asked me what image or expectation I...

Un-derstanding the un-world, a new marketing concept

This is not an ode to the underworld. It isn't even a portrait of the world's [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer's eyes is the lack of complication. We, as...

Grateful Dead or Mozart

I have been enjoying the music that never stopped for more than a quarter century. Living in France, or Europe more generally, it is a lonely passion. The Grateful Dead are never played on radio stations here. People typically look at me blankly as I explain the "why"...

BMI beats BMW

I don't know about you but health, healthy eating and keeping my weight down are [at least] a daily consideration. It's a topic that far outstrips male banter about cars or critical comments about politics. It may be on par with the weather for its frequency, but it...

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