I  know that transformation is a complex process to lead and engineer. Leveraging my top level experience at L’Oréal (9 assignments and 5 country moves over a 16-year timeframe), I combine strategic vision with an operational know-how. I have a strong network of experts with whom I work, tailored to the scale and scope of the assignment. As a signal of our expertise at Mydial, several of our clients are consultancies. 

My pragmatic approach is based on three defining principles:

 1/ Work within the business.

With my bona fide experience of working within business, I bring a savvy and practical approach to embedding the strategic direction. I will seek to decode culture, gauge relationships and co-construct the transformation programme with the executive team. 

 2/ Learn by doing.

Getting the desired change to happen within organisations means learning by doing. My speciality is to craft inventive and customised collective learning programmes. Mixing pragmatism and fun, my signature leitmotif is to find ways to measure the success of the programmes I run.

3/ Heighten engagement within the business.

Because the customer is looking for a more engaging experience, brands must learn to become more personal. Enabling employees — especially those on the front line — to excel and express themselves is a key business driver. I am known for sculpting and animating inside-out programmes that markedly heighten engagement throughout the value chain. Furthermore, by implementing my programmes, you’ll be better able to recruit and retain your talent.

Selection of Minter’s Clients

Brand Consultancy/Strategy Activation

Working with a select network of consultants at Mydial, we provide consultancy services for companies on how to drive your brand and activate your strategy. Based on a highly operational background, we accompany brands in the execution, because we believe that execution is, more than ever, strategic and where the battle is won or lost. Importantly, we preset how to cascade the work down through your organisation.

Coach/Trainer

With an extensive background in pedagogy and adult-learning, Minter continues to teach and coach because he believes that training is an opportunity for true transformation. Specifically, he provides Digital Education for executive teams, including one-on-one coaching for the C-suite. He also conceives and delivers innovative and customisable seminar trainings on several key digital business levers: eCommerce, Reputation Management, Influencer Engagement and Digital in Retail.

To Hire Minter Dial

Please send in your inquiry to hire Minter for a consulting engagement by sending an email here. Please include your name and organisation, along with some top line details of the assignment. We will get back to all legitimate inquiries within 24 hours.

Testimonials

Work with Minter Dial & Mydial Co.