I  know that transformation is a complex process to lead and engineer. Leveraging my top level experience at L’Oréal (9 assignments and 5 country moves over a 16-year timeframe), I combine strategic vision with an operational know-how. I have a strong network of experts with whom I work, tailored to the scale and scope of the assignment. As a signal of our expertise at Mydial, several of our clients are consultancies. 

My pragmatic approach is based on three defining principles:

 1/ Work within the business.

With my bona fide experience of working within business, I bring a savvy and practical approach to embedding the strategic direction. I will seek to decode culture, gauge relationships and co-construct the transformation program with the executive team. 

 2/ Learn by doing.

Getting the desired change to happen within organizations means learning by doing. My specialty is to craft inventive and customized collective learning programs. Mixing pragmatism and fun, my signature leitmotif is to find ways to measure the success of the programs I run.

3/ Heighten engagement within the business.

Because the customer is looking for a more engaging experience, brands must learn to become more personal. Enabling employees — especially those on the front line — to excel and express themselves is a key business driver. I am known for sculpting and animating inside-out programs that markedly heighten engagement throughout the value chain. Furthermore, by implementing my programs, you’ll be better able to recruit and retain your talent.

Selection of Minter’s Clients

Brand Consultancy/Strategy Activation

Working with a select network of consultants at Mydial, we provide consultancy services for companies on how to drive your brand and activate your strategy. Based on a highly operational background, we accompany brands in the execution, because we believe that execution is, more than ever, strategic and where the battle is won or lost. Importantly, we preset how to cascade the work down through your organization.


With an extensive background in pedagogy and adult-learning, Minter continues to teach and coach because he believes that training is an opportunity for true transformation. Specifically, he provides Digital Education for executive teams, including one-on-one coaching for the C-suite. He also conceives and delivers innovative and customizable seminar trainings on several key digital business levers: eCommerce, Reputation Management, Influencer Engagement and Digital in Retail.

To Hire Minter Dial

Please send in your inquiry to hire Minter for a consulting engagement by sending an email here. Please include your name and organisation, along with some top line details of the assignment. We will get back to all legitimate inquiries within 24 hours.


“Minter is one of my favorite forward thinkers: always well ahead the crowd, with a strong sense of where to go and what to avoid. In the middle of the crisis, being close to him is a strong asset if you want to stay in the run.”

Georges-Edouard Dias

Chief Strategy Officer

“Minter is an extraordinarily talented executive and intrapreneur with a special passion for leadership. His inspiration transcends the workplace and transforms lives all over the world.”

Mark C Thompson

Author, Speaker & Executive Coach to Richard Branson and Charles Schwab

“Minter is one of those rare senior leaders who grasps interactive technology and emerging digital opportunities supporting innovative change.”

Rachel Weiss

VP Innovation, L'Oreal

Work with Minter Dial & Mydial Co.

To Book Minter

I'm Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I'm known for being someone who walks the talk and delivers on or above expectations. I'm the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I'm also the producer of the award-winning WWII book and documentary film The Last Ring Home.

My new project is Dialogos, Fostering More Meaningful Conversations that was published weekly on Substack over 79 weeks. It will be converted into a series of books in 2024.

Click here to inquire about booking Minter!

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