Leadership,
Brand & Transformation

Leadership,
Brand & Transformation
Delivered more than
International Talks
Hosted over
Podcast Episodes
Created more than
Blog Posts
Published
Award-Winning Books
Delivered more than
International Talks
Hosted over
Podcast Episodes
Created more than
Blog Posts
Published
Award-Winning Books
Books by Minter Dial

Heartificial Empathy, Putting Heart into Business and Artificial Intelligence
Heartificial Empathy, 2nd edition, released in April 2023, looks at why and how, in the face of the new developments in society and AI, brands should learn to flex their empathic muscle. With numerous cases and interviews, it examines how to encode empathy into your business and into Artificial Intelligence. This second edition won the Maincrest Media Award 2023 in the category of Business Management. Get your copy here. Disponible en français aussi ici.
You Lead, How Being Yourself Makes You A Better Leader
You Lead (Kogan Page), which won the Business Book Award 2022 in the category of Leadership, argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Get your copy here. Disponible en français aussi ici.

Futureproof, How To Get Your Business Ready For The Next Disruption
Futureproof (Pearson-FT Press), cowritten with Caleb Storkey, explores the three core mindsets and twelve disruptive technologies that you must have in today’s age to help you grow your business, see success and get ready for the next disruption. Futureproof won the Business Book Award 2018. Get your copy here.

The Last Ring Home, A POW's Lasting Legacy of Courage, Love and Honor in World War II
The Last Ring Home is the story of Lt Minter Dial’s Annapolis Naval Academy ring that miraculously made its way home 17 years after he was killed as a POW of the Japanese in WWII. The book won the Book Excellence Award 2018. It’s also the subject of an award-winning documentary film. Get your copy here.
The Human RenAIssance Series
Human RenAIssance (H ∞ R) is a project inspired by Humanism and Techno-Optimism promoting the symbiosis of human ingenuity and technological innovation. H ∞ R initiatives grow talent abundance by transforming the perception of one’s potential, helping individuals grasp the spirit of self-discovery and build personal intelligence to live a fuller life and promote progress on a global scale. These ebooks, coauthored with Lena Rantsevich, founder of Reputy.io, are part of the H ∞ R series.
Meaningful Communication
This book, published in 2024, was written using the outputs and contributions from a wide array of experts. Its purpose is to look at the relevance of Meaningful Communication in the workplace, with the pragmatic goal of growing business effectiveness and creating a thriving culture. Get your copy here.
Making Empathy Count
This book, published in 2024, was the result of a collaboration with a wide array of experts. Its purpose is to look at the relevance of empathy in the workplace, explore how to evaluate and measure it, and investigate how better to match candidates with companies. Get your copy (paperback or Kindle) here.


Minter Dial Blog

Ben Nichols: From Anti-Doping to Padel’s PR Powerhouse (MDE610)
I had the pleasure of speaking with Ben Nichols, a communications expert with a diverse background in sports and anti-doping. We delved into his experiences at the World Anti-Doping Agency and how it shaped his approach to challenges. Ben shared insights on the complexities of managing communications in the digital age, particularly during crises. We discussed the evolution of PR strategies and the importance of authenticity in messaging. Ben also talked about his current focus on padel, a rapidly growing sport, and his various ventures in this space, including Padel22, a PR and marketing communications business. He highlighted the unique opportunity to shape the narrative of padel as a new sport in many markets. We explored the challenges and opportunities for paddle players in building their personal brands. Finally, Ben shared his passion for purpose-driven businesses and his vision for growing the padel industry. Overall, it was a fascinating conversation about communication strategies, sports marketing, and the exciting world of padel.

Hexagon Cup 2025: Revolutionising Padel with Spectacle and Innovation
The Hexagon Cup 2025 in Madrid marked a new era for padel, blending spectacle and innovation. Created by the founders of Formula E, this unique team exhibition tournament brought together global teams owned by celebrities and financiers. Fans enjoyed diverse line-ups, thrilling Golden Point moments, and a slower court that encouraged longer rallies. The event showcased inclusivity with adapted padel for wheelchair players and highlighted the importance of teamwork and communication. Despite surprises from top-seeded players, the tournament delivered excitement and valuable lessons for enthusiasts, reinforcing padel’s growing appeal and international reach.

Crafting a Brand’s Voice: Flavia Barbat’s Unique Approach (MDE609)
Flavia Barbat, Editor-in-Chief of Branding Mag, shares her journey from Transylvania to becoming a branding expert. We discuss her unique approach to editorial strategy, the power of long-form content, and the importance of honesty in brand communications. Flavia challenges conventional marketing wisdom, advocating for nuanced, thoughtful content over shallow engagement tactics. We explore her mission to reshape Romania’s national identity through branding principles, and the personal challenges she’s faced in this endeavor. Flavia offers insights on the complexities of national branding, the pitfalls of forced inclusivity, and the importance of standing for something authentic in today’s marketing landscape.

Breaking Barriers: Ksenia Sharifova’s Rise in the Padel World
Ksenia Sharifova, a rising star in professional padel, shares her journey from tennis to padel and the challenges of finding the right partner in this insightful padel podcast. As a padel aficionado, Ksenia discusses the intricacies of shot selection, court positioning, and the mental aspects of the game. She offers a candid perspective on the competitive world of professional padel, including the delicate balance of partnerships and the importance of a strong support system. Ksenia’s passion for padel shines through as she describes her favorite shots and players, providing valuable insights for both amateur and professional players alike. The conversation culminates with a heartfelt exploration of the Joy of Padel, highlighting the sport’s unique blend of strategy, skill, and emotional fulfillment.

The Key to the Door: Simon Hartley on Becoming a Global Thought Leader (MDE608)
I sit down with Simon Hartley, a sports psychologist turned human psychology expert. We explore the crossover between sports and business psychology, discussing motivation, focus, and the pursuit of excellence. Simon shares insights from his latest book, “Key to the Door,” where he analyzes global thought leaders’ success. We delve into the nuances of purpose, enjoyment, and authenticity in achieving widespread impact. Simon challenges conventional wisdom on motivation, offering a multifaceted approach he calls “pear-shaped motivation.” Our conversation touches on the delicate balance between ambition and authenticity, and the journey from personal truth to universal truths in thought leadership.

Redefining Professional Development: Mitch Joel’s ThinkersOne Platform (MDE607)
In this episode, I sit down with Mitch Joel, a seasoned digital marketing expert and thought leader. We explore the evolving landscape of content creation, the impact of AI on professional workflows, and the challenges of hybrid work environments. Mitch shares insights from his new venture, ThinkersOne, a platform connecting businesses with thought leaders for bite-sized, customized content. We delve into the transformative power of generative AI in content creation and how it’s reshaping Mitch’s approach to his work. The conversation also touches on the importance of serendipity, memory, and nostalgia in an increasingly digital world, offering a blend of optimism and critical reflection on our rapidly changing professional and personal landscapes.
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