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    Minter Dial

    Brand Strategy & Digital Transformation

    book
    Keynote speaker / Award-winning author / Heartificial Empathy

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The recent battle of the champions’ surfaces, featuring Nadal versus Federer on a hybrid court, half grass and half clay, was completely innovative. When I read about the concept, it felt instinctively distinctly weird. The bounce on your side and the movement underfoot changed at every changeover (they changed their footwear at the same time). […]

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