Hosted more than
59
International Talks
Participated in more than
65
Podcast Episodes
Created more than
228
Blog Posts
Written
0
Award-Winning Books
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Loïc Fery: Bridging the Gap Between Business Acumen and Sports Passion (MDE612)
This podcast features a conversation with Loïc Fery, a successful businessman and sports enthusiast. Fery discusses his journey from finance to owning a football club and investing in padel. He shares insights on managing talent in both business and sports, emphasising the importance of tough love and treating stars as team members. Fery also delves into his involvement with the Hexagon Cup, a major padel event, and his views on the sport’s future growth and potential Olympic inclusion.
Key points:
1. The similarities and differences between managing talent in finance and sports.
2. The rapid growth of padel and its potential for global expansion, particularly in the US market.
Moralized Antagonism with Dr Frances Lee: How Our Politics Failed Us in COVID’s Wake (MDE611)
Frances Lee is professor of politics and public affairs at Princeton University. She is the author of Insecure Majorities: Congress and the Perpetual Campaign; Beyond Ideology: Politics, Principles, and Partisanship in the U.S. Senate; and (with James M. Curry) The Limits of Party: Congress and Lawmaking in a Polarized Age.
Padel TV: Bringing Elite-Level Padel to Screens Worldwide with Johannes Thomhave
This Joy of Padel episode features Johannes Thomhave, CEO of Padel TV, discussing the challenges and opportunities in broadcasting padel matches. As a padel aficionado, Johannes shares insights on filming techniques, the growth of padel in Sweden and the UK, and the importance of globalizing the sport. He emphasizes the need for high-quality production, including multiple cameras, instant replays, and advanced statistics to enhance viewer experience. The conversation also touches on Padel TV’s business model and future expansion plans.
Key points:
1. Padel TV aims to professionalize padel broadcasting by producing high-quality content with multiple cameras, instant replays, and advanced statistics.
2. The importance of globalizing padel by featuring players from various countries and conducting interviews in English to reach a wider audience
Ben Nichols: From Anti-Doping to Padel’s PR Powerhouse (MDE610)
I had the pleasure of speaking with Ben Nichols, a communications expert with a diverse background in sports and anti-doping. We delved into his experiences at the World Anti-Doping Agency and how it shaped his approach to challenges. Ben shared insights on the complexities of managing communications in the digital age, particularly during crises. We discussed the evolution of PR strategies and the importance of authenticity in messaging. Ben also talked about his current focus on padel, a rapidly growing sport, and his various ventures in this space, including Padel22, a PR and marketing communications business. He highlighted the unique opportunity to shape the narrative of padel as a new sport in many markets. We explored the challenges and opportunities for paddle players in building their personal brands. Finally, Ben shared his passion for purpose-driven businesses and his vision for growing the padel industry. Overall, it was a fascinating conversation about communication strategies, sports marketing, and the exciting world of padel.
Hexagon Cup 2025: Revolutionising Padel with Spectacle and Innovation
The Hexagon Cup 2025 in Madrid marked a new era for padel, blending spectacle and innovation. Created by the founders of Formula E, this unique team exhibition tournament brought together global teams owned by celebrities and financiers. Fans enjoyed diverse line-ups, thrilling Golden Point moments, and a slower court that encouraged longer rallies. The event showcased inclusivity with adapted padel for wheelchair players and highlighted the importance of teamwork and communication. Despite surprises from top-seeded players, the tournament delivered excitement and valuable lessons for enthusiasts, reinforcing padel’s growing appeal and international reach.
Crafting a Brand’s Voice: Flavia Barbat’s Unique Approach (MDE609)
Flavia Barbat, Editor-in-Chief of Branding Mag, shares her journey from Transylvania to becoming a branding expert. We discuss her unique approach to editorial strategy, the power of long-form content, and the importance of honesty in brand communications. Flavia challenges conventional marketing wisdom, advocating for nuanced, thoughtful content over shallow engagement tactics. We explore her mission to reshape Romania’s national identity through branding principles, and the personal challenges she’s faced in this endeavor. Flavia offers insights on the complexities of national branding, the pitfalls of forced inclusivity, and the importance of standing for something authentic in today’s marketing landscape.
Let’s Chat
Donec sollicitudin molestie malesuada. Praesent sapien massa, convallis a pellentesque nec, egestas non nisi. Praesent sapien massa, convallis a pellentesque nec.