Leadership,
Brand & Transformation

Leadership,
Brand & Transformation
Delivered more than
International Talks
Hosted over
Podcast Episodes
Created more than
Blog Posts
Published
Award-Winning Books
Delivered more than
International Talks
Hosted over
Podcast Episodes
Created more than
Blog Posts
Published
Award-Winning Books
Books by Minter Dial

Heartificial Empathy, Putting Heart into Business and Artificial Intelligence
Heartificial Empathy, 2nd edition, released in April 2023, looks at why and how, in the face of the new developments in society and AI, brands should learn to flex their empathic muscle. With numerous cases and interviews, it examines how to encode empathy into your business and into Artificial Intelligence. This second edition won the Maincrest Media Award 2023 in the category of Business Management. Get your copy here. Disponible en français aussi ici.
You Lead, How Being Yourself Makes You A Better Leader
You Lead (Kogan Page), which won the Business Book Award 2022 in the category of Leadership, argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Get your copy here. Disponible en français aussi ici.

Futureproof, How To Get Your Business Ready For The Next Disruption
Futureproof (Pearson-FT Press), cowritten with Caleb Storkey, explores the three core mindsets and twelve disruptive technologies that you must have in today’s age to help you grow your business, see success and get ready for the next disruption. Futureproof won the Business Book Award 2018. Get your copy here.

The Last Ring Home, A POW's Lasting Legacy of Courage, Love and Honor in World War II
The Last Ring Home is the story of Lt Minter Dial’s Annapolis Naval Academy ring that miraculously made its way home 17 years after he was killed as a POW of the Japanese in WWII. The book won the Book Excellence Award 2018. It’s also the subject of an award-winning documentary film. Get your copy here.
The Human RenAIssance Series
Human RenAIssance (H ∞ R) is a project inspired by Humanism and Techno-Optimism promoting the symbiosis of human ingenuity and technological innovation. H ∞ R initiatives grow talent abundance by transforming the perception of one’s potential, helping individuals grasp the spirit of self-discovery and build personal intelligence to live a fuller life and promote progress on a global scale. These ebooks, coauthored with Lena Rantsevich, founder of Reputy.io, are part of the H ∞ R series.
Meaningful Communication
This book, published in 2024, was written using the outputs and contributions from a wide array of experts. Its purpose is to look at the relevance of Meaningful Communication in the workplace, with the pragmatic goal of growing business effectiveness and creating a thriving culture. Get your copy here.
Making Empathy Count
This book, published in 2024, was the result of a collaboration with a wide array of experts. Its purpose is to look at the relevance of empathy in the workplace, explore how to evaluate and measure it, and investigate how better to match candidates with companies. Get your copy (paperback or Kindle) here.


Minter Dial Blog
Apple’s inspiration reaches out… again
The never ending flow of examples of how Apple has impacted the world continues... Above is an outdoor ad in Paris by a travel site (www.marmara.com) using multiple coloured suitcases, much like the Apple Shuffle, to mention one of the iconoclastic campaigns. In both...
Hammy the Hamster Goes Organic…
Which tastes better: organic or conventional food? This Hammy the Hamster Goes Organic video (and especially the out-takes further below) is bound to produce a smile. And, if you are sensitive to the quality of the food you eat, then you could find the experiment of...
Oye Oye! My Blog Now Talks — WebReader Application
Friends, Romans and World Citizens, Lend me Your Ears.... Some INSEAD classmates, at VoiceCorp*, have launched a new service (just a month old) called ReadSpeaker: a way to listen to online content read out loud. I have added the new function to this blog (see...
LIDL – A web campaign that merges value and values
MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES... A consumer's journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary society....
RCA – the earliest precursor of Worldwide Wireless Web?
This morning, I was piling through some old notes from a lecture I attended with Professor Miklos Sarvary at INSEAD, and this led me to plunge into the story of RCA whose 70-year tale is very rich. There is a great timeline available on NationMaster. RCA is a...
McDOPEY? Microsoft Desktop Optimization Pack Comes to Paris
Microsoft Desktop Optimization Pack (MDOP): Implementation that is a whisker too long?Microsoft has launched this ad campaign for its MDOP in France. I took a couple of blackberry photos (sorry for the quality) in the metro (tube) station at l'Etoile /Charles de...
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