The Idiot Cycle by Emmanuelle Schick Garcia – a review

I had the good fortune to be invited to the premier screening of the documentary film,”The Idiot Cycle,” directed and produced by Emmanuelle Schick Garcia. Presented at a private viewing, and in the company of many journalists, the 96-minute film received a robust round of applause.  At its conclusion, we were allowed a lengthy and candid Q&A session with Ms Garcia.

Emmanuelle Schick Garcia is a Spanish-Canadian film director, with a most charming accent from the South of France (when speaking in French).   The idea of the film took root when Ms Garcia’s mother was struck down with cancer and she then found out that at least one of the parents of each her twenty closest friends had also come down with cancer.  Clearly, more than coincidence was at work.

The Idiot Cycle, which took 10 years to make, documents how the rise of cancer can be related to the work of a number of chemical companies, such as Monsanto, Dow Chemical, BASF, etc.  Among the core issues, the film puts the focus more on the cause rather than the cure.  One of the major revelations for me was the fact that, in some cases, the companies that produce the chemicals used in the fertilizers are also pharmaceutical companies, providing the medication to cure the cancers that the same chemicals are (alleged) to cause. According to the film’s site, AstraZeneca is a perfect example.  AstraZeneca is the result of a merger between Astra AG (Sweden) and Zeneca Group of the UK (second biggest maker of cancer drugs behind Bristol-Meyers Squibb).  “Zeneca is also maker of fungicides and herbicides (including the carcinogen acetochlor) and owns the third-largest source of cancer-causing pollution in the U.S. – a chemical plant in Perry, Ohio. In 1996 this facility emitted 53,000 pounds of recognized carcinogens into the air.”

The other revelation was the fact that the Canadian government was not interested in participating in the film.  Any politicians that were interviewed for the film were edited out because of a tongue-tied lack of pertinency.  The fact that the cited chemical companies chose not to participate is more understandable.  However, the government’s role is to protect its people.  Seemingly, the film underscores how economics are the driving force.

If The Idiot Cycle still has not found any broad distribution (yet), due to its sensitive nature, it is certainly a film worth seeing.  The film can be rented for 4.99 euros here at Japanese Pop Songs.  In a new twist on community film watching, you can also rent the film for up to five friends in one single transaction.

Here is a trailer of the film via YouTube:



If the embedded link to the trailer disappears (which seems to be the case), you can go directly view the trailer on YouTube here.

N.B. Emmanuelle Schick is prepared to provide viewings of the film on school/university campuses for free.

Age 46? The joy of life begins now (says the Economist)

The Economist is one of those magazines where, you just hate to throw it out because, every page you turn, you risk finding yet another interesting article.  In terminology that should be rolling off marketers’ lips, that would mean “high quality content.” Here is an issue (December 18-31, 2010) where the cover itself caught my eye (since I just happen to be 46 years old), “The Joy of Growing Old — or why life begins at 46.”

I suppose that a good number of you, readers, following this blog might be my peers; thus, I felt inclined to share this cover for you… Here is a link to the article, “The U-Bend of Life,” just in case you felt like reading it!  (Apparently, this is not new news.  The Daily Telegraph reported the same conclusion in 2008 based on a Lifesworth survey, suggesting that life begins at 46, too!).  In any event, the article makes for (yet another) good read.

Economist The Joy of Growing Old Dec 2010
Economist – The Joy of Growing Old, starts at 46 years old (Dec 2010)

Photos: Google’s logo doodles through the ages

Looking for the business lessons in Google doodles (the freedom to play with its logo on its home page) is a little like trying to learn from Apple’s miracle marketing. There is a uniqueness and freshness that is contagious in Google’s changing logo. Along with the personalization on the day of your birthday (if you are logged in, that is), Google is paving a new path, but one that few traditional brands can reproduce because of the “brick & mortar” component. The beta mentality that underscores Google’s SOP (I refer to it as the Beta Myndset) is deliciously refreshing. They have, in so doing, turned the old school marketing lessons upside down. At the same time, most brands would probably be foolish to follow this example, merely for practical reasons.

Rafael Nadal, Roger Federer headline exhibition for flood relief – ESPN

Rafael Nadal, Roger Federer in benefit

Associated Press

MELBOURNE, Australia — Roger Federer and Rafael Nadal will play an exhibition match on Sunday ahead of the Australian Open to raise funds for the country’s flood victims.

Federer, Nadal, Novak Djokovic and Kim Clijsters will join Lleyton Hewitt in a “Rally for Relief” match at Rod Laver Arena. Also participating will be Sam Stosur and retired star Pat Rafter, who both come from the affected state of Queensland.

Stosur said the flooding, which has killed 25 people since November and trashed the city of Brisbane, is an “enormous disaster” and “lots of us just want to make some sort of contribution.”

Federer, Nadal and Clijsters took part in a similar fundraising match last year — that time following the earthquake in Haiti.

Copyright 2011 by The Associated Press

I think this is a marvellous statement of the mindset of Federer and Nadal, the top two dogs of tennis, putting their rivalry aside the day before the beginning of the Australian Open to put on an Exhibition match in favor of the flood relief… A Rally for Relief… There are several other top tennis players doing this as well. Sports — and the athletes playing them — can provide such an powerful platform for sending “values” messages to the public. This is one strong message by Feds and Rafa, reputting the focus on life over titles. Bravo. Tickets only cost $20, a steal!

BBC News – Beauty sleep concept is not a myth, says study

Love the fact that we have to prove that sleep makes us look and feel good! Whatever else? Bags under the eyes, poor focus, squinting because the eyes hurt… Not good signs coming from the sleep deprived, not to mention the ill effects on the health. A rested person = someone who will be less irritable, who has less worries… and who potentially manages his/her time better?

However, these are not all things I do well, btw!

Roger Federer is William Tell. Just amazing!

Roger rogered this one...twice.

If you needed any extra proof that there is talent behind those hard hitting, charming chestnut brown eyes, you need to see this. Whether or not you play tennis, you will appreciate the unedited skill. Note that he is NOT wearing a tie.  Still, I don’t think that suit can feel like a Nike outfit.  Posted on Eurosport’s site, there has been a grand total of two views of this video since being posted mid August… Bizarre.  Presumably, Eurosports’ settings are off.  In any event, imagine this, he is just the third best player in the world (although he’s still number 1 in my eyes).

I certainly hope there will be a few more views herewith!

Beautiful, no?

France loves to strike where you least expect

Got to love this. Pôle Emploi, the agency in charge of dealing with the unemployed (currently riding at 9.7% in France) is going on strike. Not enough resources to go around they claim, and now they are planning job cuts for 2011. Pole Emploi will, in effect, add to the ranks of the unemployed; a little ironic. It reminds me when the unemployed in France went on strike (actually they just manifested) saying they wanted more benefits.

The Greying of the World – Enough to make you go grey!

Not that it is supposed to be ironic, but below is a grey newspaper clipping with dark grey text, shaded columns and a light grey contour on a white background… Lots of nuances in those greys! Take a look at the graphic below, which is taken from the Herald Tribune of October 16, 2010 (source is the UN Population Division, assuming medium fertility in each of the countries).  It is perhaps a concept with which we are all familiar; but, a picture can tell a thousand words, literally. Continue reading

Seth’s Blog: Heroes and mentors & role models…

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Heroes and mentors

Mentors provide bespoke guidance. They take a personal interest in you. It’s customized, rare and expensive.

Heroes live their lives in public, broadcasting their model to anyone who cares to look.

The internet has created a long tail of heroes. There are tens of thousands of musicians, artists, entrepreneurs, social leaders, politicians (okay, maybe not thousands of these), coders and colleagues to find and emulate. WWHD. What would my hero do? Continue reading