by Minter Dial | Feb 1, 2017 | Branding
I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London. HSBC – Differing points of view I’ve long admired the HSBC...
by Minter Dial | Nov 19, 2014 | Leadership
Driving your brand’s point of difference When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain. As a...