by Minter Dial | Apr 8, 2013 | Branding
What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea...
by Minter Dial | Feb 4, 2013 | Leadership
Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing. His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the...