by Minter Dial | Oct 11, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode This interview is with Alexandre Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, and is also Creative Director, founder and President of the eponymous haute horlogerie brand,...
by Minter Dial | Dec 11, 2014 | Branding
When, how and where I want it… Luxury brands often have it tougher than the mass brands. First, on balance, their customer is decidedly and deservedly more demanding. A big component of this “exigency” relates to time. Secondly, the average luxury...