Using digital to drive a luxury haute horlogerie brand, Alexandre Meerson (MDE167)

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Minter Dialogue EpisodeAlexandre Meerson

This interview is with Alexandre Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, and is also Creative Director, founder and President of the eponymous haute horlogerie brand, Alexandre Meerson. In this conversation, we talk about the creation of this luxury brand and explore and unpack the digital marketing strategy, specific to this luxury segment. We discuss social media marketing, commerce and influencer marketing among other great topics.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Alexandre Meerson:

Sites mentioned by Alex:

This podcast was sponsored by TRAACKR, the influencer relationship management platform, that I have used now personally for a couple of years. Give it a try if you are keen to find and engage with the right influencers! For more coverage on the De Grisogono approach to influencer marketing, there is a case study, published by Traackr

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Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at: MinterDial.fr, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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