by Minter Dial | Jan 24, 2016 | Minter Dialogue, Podcast
Minter Dialogue Episode #179 This interview is with Lily Tse, founder of Think Dirty App. Based out of Toronto, Lily has made it her mission to make transparent the potential risks that are hidden in the list of ingredients of cosmetic products. With a database...
by Minter Dial | Jun 11, 2015 | Marketing
At its core, branding is about adding value into one’s offer. It is both an art and a science. The science is typically applied to innovation in the form of Research & Development, the excellence in the product and the veracity of the claims. But,...