Minter Dialogue Episode #179lily-tse think dirty


This interview is with Lily Tse, founder of Think Dirty App. Based out of Toronto, Lily has made it her mission to make transparent the potential risks that are hidden in the list of ingredients of cosmetic products. With a database of over 300,000 products, Think Dirty will grade and rank each product based on carcinogenic and toxicological criteria. In this podcast, we explore how Lily has set up Think Dirty, how she uses the power of the crowds to help as well as exploring the ever important business model. As Lily says, it’s about empowering the ingredient conscious consumer. Think Dirty is currently on iOS… and soon on Android.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Lily Tse, founder of Think Dirty:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at:, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!


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