I have recently found out about the presence of “pro bono” blogger, Matthew Lee, who has been accepted at the United Nations as part of the press corps — see www.InnerCityPress.com. Lee is part of 200 full-time permanent correspondents at the UN. This brings up the question of what or who exactly is a journalist? In a land of free speech, it becomes very tricky to “rubber stamp” who is allowed to cover the news and, with the ever increasing presence of blogs, to control or censure it. As it is, figuring out the bias of certain newspapers (or TV stations, etc.) is already a fun exercise. On top of worrying about the thoroughness and/or veracity, here we need to consider whether the blogger can become an advocate of one or another camp. And, I can only imagine how President Putin is trying to figure out how to manage (read: subdue) that “individual” press — given how he has been clamping down on the traditional press channels and given the Russian heritage for clandestine writing (see samizdat), one can only imagine the scope of the upcoming struggle.
Blogger as journalist
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Minter Dial
Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's newest book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, was released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial
Renault, with the car cie, invited bloggers for product launch (champagne, salmon, etc…), super importance of some bloggers who become media vehicules for brands, what was done in journalists is done with bloggers
small marketing budget viral marketing web film sent to targeted audience and then relayed to thousands, viral mkt.. ex a Belgian sports newspaper…