Enjoying Firebrand TV yet? I know I am. I see why they should cause such a stir. Here’s an ad from Population Services International (PSI) that I found on Firebrand thanks to its easy functionality and browsing…. This ad’s for the Thai market, with a one-liner in a garbled English “Carry your core ID” (or is it “caller ID”?) that is hopefully more understandable to the local public… but I do love the hypnotic (if somewhat ironically viral) production. Of course, it would help if the message were a tad clearer.

In any event, a good cause.

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