June 5, 2013 Interview with Christian Holst, @Baymard Institute, on how to improve the user experience Podcast Share this post: Minter Dialogue #63 This interview is with Christian Holst, co-founder of The Baymard Institute, based in Copenhagen, a research firm focused on how to improve the user experience. In this conversation with Christian, we discuss the challenges of making a good eCommerce experience, the difficulties for a luxury brand in eCommerce, some tips and tricks on improving the checkout process and more. Christian shares with us some great and concrete insights. Enjoy! SPECIAL OFFER: If you are interested in the Baymard report on eCommerce checkout usability, Christian is offering a special deal for listeners of this podcast. If you buy the eCommerce Checkout Usability report, you get the Mobile Checkout Usability report for free. {Watch out, it only lasts until September 1, 2013!} For those of you who are regular listeners, you will find a new jingle at the beginning of the show, courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin! You can also sign up to the Minter Dialogue podcast here via iTunes. To connect with Christian Holst: Baymard Institute on Twitter Christian Holst on Twitter You can also send an email to Christian Holst here Sites mentioned by Christian Holst: Here you can slide through Amazon’s 8-step checkout process as a new customer will experience it – without filling all the form fields yourself: http://baymard.com/checkout-usability/benchmark/top-100/73-amazon (use the > arrows in the top white sticky header to move the the next checkout step) How to visually reinforce the Credit Card fields: A full article on the topic, with examples from OfficeDepot, Peapod and EddieBauer http://baymard.com/blog/visually-reinforce-sensitive-fields ————– Further resources for the Minter Dialogue Radio Show: Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Buzzsprout or in iTunes. NEWSletter Subscribe to Minter’s Bi-Weekly NEWSletter and receive a free copy of the exclusive and updated 8 Golden Rules of an eReputation Your Gift For Signing Up 8 Golden Rules of an eReputation SUBSCRIBE! You have Successfully Subscribed! Amazon, Baymard, Baymard Institute, checkout, Christian Holst, ecommerce, luxury, mCommerce, navigation, Paypal, Podcast, usability, user experience, UX Minter Dial Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His newest book Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter has a new book on leadership, You Lead, How being yourself makes you a better leader, published by Kogan Page, that released January 2021. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial Previous post Next post
Content Distribution - via virality, shareability or media buy?Branding and digital strategy | The Myndset by Minter Dial June 26, 2014 at 2:39 pm […] or constantly approached by niche agencies wanting new pieces of the business (SEO, social, mobile, UX…). They are bombarded by articles and blog posts (like this one!) vaunting the merits of new […]
Content Distribution - via virality, shareability or media buy?Branding and digital strategy | The Myndset by Minter Dial June 26, 2014 at 2:39 pm […] or constantly approached by niche agencies wanting new pieces of the business (SEO, social, mobile, UX…). They are bombarded by articles and blog posts (like this one!) vaunting the merits of new […]