It's fascinating to see how companies continue to use email. The why they use email as a marketing tool is obvious: it's cheap and effective. However, just because it's so cheap, it's appalling to see how many companies/brands wreck the opportunity with...
Leadership, Brand & Transformation
Results for "retail"
Leadership, Brand & Transformation
Results for "retail"
Babolat Pure Drive PLAY – A Dis-Connected Performance Racket…
[Check for the update at the end of the post] With the rise of smart devices, the internet of things and connected objects, we are seeing many brands jump into the foray. For the last few years, I have been able to geek out AND play tennis (two of my...
Digital Signage – When Does It REALLY Make Sense?
Over the last few years, I have keenly observed how brands and retailers are using digital signage in out-of-home or stores. For the most part, my eyes have been caught by the number of failures. As much as digital can provide great solutions, the cost effectiveness...
Mindset and Marketing trends 2016 – What To Watch Out For
Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is that, if organizations...
Decoding the Business Trends for 2016 – Bits, Bytes and Bozos
Every two years I like to put out my predictions of business trends -- with a heavy marketing bias -- for the upcoming year. Reviewing those I made for 2012 and 2014 and now looking at the predictions for 2016, there are some new and exciting...
To Book Minter
I'm Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I'm known for being someone who walks the talk and delivers on or above expectations. I'm the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I'm also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that was published weekly on Substack over 79 weeks. It will be converted into a series of books in 2024.