by Minter Dial | Dec 12, 2017 | Marketing
Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue to evolve, no...
by Minter Dial | Jun 24, 2016 | Leadership, Responsibility
How often do you get frustrated with the way people communicate with you? It seems it’s an issue that comes up time and again, whether it is communicating with a colleague, a member of your family or with some corporate or governmental agency. I observe that...
by Minter Dial | Jun 21, 2016 | New Tech
Everyone’s inbox is stuffed with untold amounts of spammy, scammy and risky emails. As we all continue to struggle to keep up with the communications coming in from all angles, even the most digitally savvy are not immune. Under the onslaught, we might sometimes...
by Minter Dial | Apr 19, 2016 | Marketing
It’s fascinating to see how companies continue to use email. The why they use email as a marketing tool is obvious: it’s cheap and effective. However, just because it’s so cheap, it’s appalling to see how many companies/brands wreck the...
by Minter Dial | Nov 9, 2015 | Leadership
After a post I wrote last week about burn out, I was gifted some wonderful comments. They were not comments one might easily publish since, at the end of the day, they represent some of our deepest fears, issues and convictions. What is for sure is that many of us...
