by Minter Dial | Nov 19, 2015 | Branding
In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find...
by Minter Dial | May 29, 2013 | Leadership, Responsibility
I have been using the term Digital IQ for quite some time as a way to describe a person’s digital aptness. It has a singular flaw as a term: people might mistakenly believe that it’s just about digital intelligence. As much as we need to understand...
by Minter Dial | Apr 22, 2013 | Marketing
If marketing has had to adapt to a new digitally enhanced environment and adopt new tools and terminologies, I think some of the same ingredients to building a great brand can cross over with the creation of a legitimate and powerful learning organization....
by Minter Dial | May 28, 2010 | Branding, Social Media
“Branding gets personal” is the tagline behind the Myndset (now Mydial). A few people have asked why do I use this tagline? I would like to use this post to discuss, at least partially, why it is so important for me. Being Client Centred. The starting...