by Minter Dial | Jan 12, 2020 | Branding, Minter Dialogue, Podcast
Minter Dialogue with David Meerman Scott David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street...
by Minter Dial | Jan 18, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time...
by Minter Dial | Jan 5, 2015 | Marketing
Are you working on your real-time marketing with your brand? With all the hype around the term of “real time marketing”, I wonder how many brands are actually taking it seriously? Naturally, real-time is just another facet of a marketing strategy. It can...
by Minter Dial | Dec 17, 2012 | Marketing
The short-term chase versus the long-term tale Do you believe you’re working harder than ever before, and yet feel that the business is just not advancing as much as you would like? Many executives similarly express bewilderment about the current...
by Minter Dial | Jun 4, 2012 | Social Media
Social media is really just an extension of us! One of the biggest mistakes one can make in social media marketing is to think that because you are active, you will “win” over the fans. Not only can hyperactivity be penalized as spam, but it is,...
