David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street Journal bestseller, the new hit book The New Rules of Sales & Service and my personal favorite: Marketing Lessons from The Grateful Dead. In this interview, we discuss his new book, Fanocracy, Turning Fans into Customers and Customers into Fans, co-written with his daughter, Reiko Scott, was published Jan 7 2020. We look at how to develop fans, the difference between fan centricity and customer centricity, the differences for luxury brands and much more.
Please send me your questions — as an audio file if you’d like — to email@example.com. Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.
To connect with David Meerman Scott:
- You can find David Meerman Scott on Twitter: @dmscott
- David’s eponymous site on Fanocracy where you can download an excerpt
- David Meerman Scott on Wikipedia
- Puppy ride on a Roomba (too cute!)
- John Maroshi dentist instagram account
- Previous interview with David on my podcast (MDE129)
Further resources for the Minter Dialogue podcast:
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).