Minter Dialogue with David Meerman Scott

David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street Journal bestseller, the new hit book The New Rules of Sales & Service and my personal favorite: Marketing Lessons from The Grateful Dead. In this interview, we discuss his new book, Fanocracy, Turning Fans into Customers and Customers into Fans, co-written with his daughter, Reiko Scott, was published Jan 7 2020. We look at how to develop fans, the difference between fan centricity and customer centricity, the differences for luxury brands and much more.

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Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).

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