As some of you will know, I’m a keen padel player and have been playing the sport for a long time. That said, my understanding of the subtleties of the sport have only really emerged in the last decade. And I’ve been fascinated by the parallels / extrapolations one...
Some brands are so imbued with their technicality and scientific know-how that the technical specifications tend to take first fiddle over all notions of branding or emotion. In this post, I thought I would take a look at the world of cameras, to see how we are doing...