I read with some amusement, the International Herald Tribune (Jan 26 2007) advertising section promoting doing “business in France.” A front page article–an interview of Philippe Favre, Chairman of Invest in France Agency–caught my attention.
To the question, “What factors make businesses … invest in France, and what factors might deter them from doing so?” the following answer was given: “The two main things that make France attractive are its market and its workforce. On the other hand, we are held back by factors, such as a very bureaucratic administration, a complex tax system and inflexible labour laws.”
Don’t know about the USP. I see the equation along the lines of Good1 + Good2 – Bad1 – Bad2 – (1xGood2).