Thanks again to my pal, Vincent, I have discovered a wonderfully a propos short film that speaks volumes… love, relationships & the consumer. See the film: The Break Up. This short is brought from Geert a marketing manager at Microsoft in Belgium. Here’s his “Bring the Love Back” blog. What I particularly like about this film is the parallel between the marketing manager’s challenges and the societal challenges we are facing. People are desperate for personalized attention, whether it be from the media we are consuming or the people surrounding us. Referring to the comments (in a prior blog) that Ms. Jackson made at the reunion, there is a general attention deficit — and I believe there is no medication other than good old fashioned TLC to get over it. People, much less marketers, need to listen more and better.
Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's latest book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership. It's easy to inquire about booking Minter Dial here. View all posts by Minter Dial