Kudos to Kids & Company, from Calgary, for coming to the rescue of the sandwiched baby-boomers taking care of kids and elderly parents. Open to people over 65 years old and typically suffering from significant handicaps and/or disease, K&Co offers swimming, arts & crafts, and other activities. K&Co President Victoria Sopik says that 30 companies have subscribed to the service, although apparently the take-up isn’t there yet. Next stop Toronto and Montreal. [Reports from Independent Online RSA site/AFP]. It seems to have attracted attention in Le Figaro (yesterday) because the concept doesn’t exist here in France. The practice of elderly daycare would appear to be reasonably well installed in North America on the basis of individual requests. The novelty with K&Co appears to be that the companies employing these sandwiched baby boomers are signing up for the service. In any event, this is surely an area that needs investigating! Will Europe follow suit?
Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His newest book Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter has a new book on leadership, You Lead, published by Kogan Page, that comes out January 2021. View all posts by Minter Dial