Television Viewership Still Rising; Reading Too?

Share this post:

Television viewership still risingTelevision and Internet viewing versus dwindling attention span…

I was stunned to see that television ogling by Americans, who are over 12 years old, has continued to rise despite the Internet. A census bureau study, published in the USA Today of June 25, 2008, said that since the year 2000, people over 12 years old are watching television 71 days/year, up 8 days, and spending 202 hours more per year (1704 hours vs 1502 in 2000). What’s not clear in the USA Today poll is whether television via the Internet has been included. Then, between video games and Internet, the American adult is giving new meaning to screen capture.

And, it would be interesting to then compare book sales (which of course do not necessarily mean book reading) during the same period. This Publishers.org site, via the Association of American Publishers, says that “U.S. publishers had net sales of $25 billion in 2007; a 3.2 percent increase from 2006 with a compound growth rate of 2.5 percent per year since 2002.” Naturally, this is no indication of whether people are actually reading more (dollar value is not indicative of units; and there is no neutralisation of the population increase). While internet and television can allow for “zapping” behaviour, reading in byte sizes is hardly propitious for a good read; and with reduced time, it seems hardly likely that reading activity will increase. Then again, is reading on the Internet (news stories, stories, blogs, etc.) viable reading?

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to my bi-weekly newsletter

Subscribe to my bi-weekly newsletter

for exclusive content, insights and eye-opening videos. My promise is to stimulate, educate and entertain. I'll also give an overview of the latest content and alerts about upcoming events at which I will be speaking. You can always find my books on Amazon, including my latest book on leadership, You Lead, How Being Yourself Makes You A Better Leader by Kogan Page.

Thank you! You have successfully subscribed!

Pin It on Pinterest