I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, “Are you truly made out for the job you risk signing up for?

Three thoughts:

  1. I love the execution – the power is in the silence!
  2. What about the word “risk”? I detect a heavy note of fear and pessimism around finding a job.  I hope that this ad will not scare off potential veterinarians, though!
  3. I continue to believe that students should not have to select their lifetime professional activity upon leaving school as is too often the case in France. There is too much rigidity in the French process of moving from education into business.  Companies should be more open to “creative” and “intuitive” thinkers, students who are more prone to study arts, literature and social studies.  And, in the world of creating content and conversation with online communities, the best wordsmiths are probably studying languages.  Digital marketing is a whole other game — and I am glad to see that some schools are at last getting their digital education ramped up for that career skill set.

What do you think of this ad?  Does it speak to you?

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